LEADER 01052cam0-2200385---450- 001 990002800180203316 005 20060824112807.0 010 $a0077092279 035 $a000280018 035 $aUSA01000280018 035 $a(ALEPH)000280018USA01 035 $a000280018 100 $a20060824d1997----|||a0itay0103----ba 101 $aita 102 $aIT 105 $a001yy 200 1 $aStrategic marketing management$fJean-Jacques Lambin 210 $aLondon$cMcGraw-Hill$dc1997 215 $aXIV, 692 p.$d24 cm 410 0$12001_ 454 $12001$a<> marketing strategique$915035 606 $aMarketing 606 $aVendite$xOrganizzazione 606 $aRicerche di mercato 676 $a658.8 700 1$aLAMBIN,$bJean-Jacques$079664 801 $aIT$bSALBC$gISBD 912 $a990002800180203316 951 $aP10 740$bDISTRA 959 $aBK 969 $aDISTRA 979 $aDISTRA2$b10$c20060824$lUSA01$h1128 979 $aPATRY$b90$c20110411$lUSA01$h1512 996 $aMarketing stratégique$915035 997 $aUNISA