LEADER 00939nam--2200361---450- 001 990002798910203316 005 20060822101622.0 010 $a0030885280 035 $a000279891 035 $aUSA01000279891 035 $a(ALEPH)000279891USA01 035 $a000279891 100 $a20060822d1974----km-y0itay0103----ba 101 $aeng 102 $aUS 105 $a||||||||001yy 200 1 $aContemporary cases in marketing$fW. Wayne Talarzyk 210 $aChicago$cDryden Press$dc1974 215 $aXVI, 319 p.$d24 cm 410 0$12001 454 1$12001 461 1$1001-------$12001 606 0 $aMarketing 676 $a658.8 700 1$aTALARZYK,$bW. Wayne$089504 801 0$aIT$bsalbc$gISBD 912 $a990002798910203316 951 $aP10 725$bDISTRA 959 $aBK 969 $aDISTRA 979 $aDISTRA2$b10$c20060822$lUSA01$h1016 996 $aContemporary cases in marketing$9428423 997 $aUNISA