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200 1 $aAdvertising planning$emathematical models in advertising media planning$fDennis H. Gensch
210   $aAmsterdam [etc.]$cElsevier scientific$d1973
215   $aIX, 176 p.$d24 cm
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606 0 $aPubblicità$xModelli matematici$xStudi
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700  1$aGENSCH,$bDennis H.$0594455
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