LEADER 01063nam--2200361---450- 001 990002789770203316 005 20060725112247.0 010 $a0471046345 035 $a000278977 035 $aUSA01000278977 035 $a(ALEPH)000278977USA01 035 $a000278977 100 $a20060725d1980----km-y0itay0103----ba 101 $aeng 102 $aUS 105 $a||||||||001yy 200 1 $aDeveloping new products and repositioning mature brands$ea risk-reduction system that produces investment alternatives$fEugene J. Cafarelli 210 $aNew York$cWiley$dc1980 215 $axii, 253 p.$d23 cm 410 0$12001 454 1$12001 461 1$1001-------$12001 606 0 $aAziende$xprogrammazione 676 $a658.5 700 1$aCAFARELLI,$bEugene J.$0108745 801 0$aIT$bsalbc$gISBD 912 $a990002789770203316 951 $aP08 736$bDISTRA 959 $aBK 969 $aDISTRA 979 $aDISTRA2$b10$c20060725$lUSA01$h1122 996 $aDeveloping new products and repositioning mature brands$9996193 997 $aUNISA