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200 1 $aMarketing$fWilliam J. Stanton, Riccardo Varaldo
205   $aNuova ed
210   $aBologna$cIl mulino$d1986
215   $a534 p.$d24 cm
225   $aStrumenti$iEconomia
300   $aTrad. di Roberto Sbrana
312   $aBasato su : Fondamentals of marketing
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