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200 1 $aMarketing challenges$ecases and exercises$f[edited by] Christopher H. Lovelock, Charles B. Weinberg
210   $aNew York$cMcGraw-Hill$dc1993
215   $aXXXIX, 628 p.$d25 cm
225 2 $aMcGraw-Hill series in marketing
410  0$12001$aMcGraw-Hill series in marketing
454  1$12001
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606 0 $aMarketing$xcasi studio
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702  1$aLOVELOCK,$bChristopher H.
702  1$aWEINBERG,$bCharles B.
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