LEADER 00977nam--2200373---450- 001 990002785000203316 005 20060719140911.0 010 $a0-03-088518-3 035 $a000278500 035 $aUSA01000278500 035 $a(ALEPH)000278500USA01 035 $a000278500 100 $a20060719d1974----km-y0itay0103----ba 101 $aeng 102 $aUS 105 $a||||||||001yy 200 1 $aContemporary marketing$fLouis E.Boone, David L.Kurtz 210 $aHinsdale$cDryden Press$dc1974 215 $aXVIII, 490 p.$d25 cm 410 0$12001 454 1$12001 461 1$1001-------$12001 606 0 $aMarketing 676 $a658.8 700 1$aBOONE,$bLouis E.$0567249 701 1$aKURTZ,$bDavid L.$0115577 801 0$aIT$bsalbc$gISBD 912 $a990002785000203316 951 $aP10 603$bDISTRA 959 $aBK 969 $aDISTRA 979 $aDISTRA1$b90$c20060719$lUSA01$h1409 996 $aContemporary marketing$9996542 997 $aUNISA