LEADER 00974nam--2200361---450- 001 990002783830203316 005 20060718140546.0 010 $a0-7619-5876-2 035 $a000278383 035 $aUSA01000278383 035 $a(ALEPH)000278383USA01 035 $a000278383 100 $a20060718d1998----km-y0itay0103----ba 101 $aeng 102 $aGB 105 $a||||||||001yy 200 1 $aMarketing strategy$ethe challenge of the external environment$fDavid Mercer 210 $aLondon$cSage$cOpen University Business School$d1998 215 $aVIII, 325 p.$d25 cm 410 0$12001 454 1$12001 461 1$1001-------$12001 606 0 $aMarketing 676 $a658.8 700 1$aMERCER,$bDavid$0150148 801 0$aIT$bsalbc$gISBD 912 $a990002783830203316 951 $aP10 590$bDISTRA 959 $aBK 969 $aDISTRA 979 $aDISTRA1$b90$c20060718$lUSA01$h1405 996 $aMarketing strategy$9996491 997 $aUNISA