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200 1 $a<<3.>> : <<La>> traduction$fMichel Serres
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215   $a267 p.$d22 cm
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181   $ctxt
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200 10$aNew food product development $efrom concept to marketplace /$fGordon W. Fuller
205   $a3rd ed.
210  1$aBoca Raton :$cTaylor & Francis,$d2011.
215   $a1 online resource (494 p.)
300   $aDescription based upon print version of record.
311   $a1-4665-3647-0 
311   $a1-322-61592-6 
311   $a1-4398-1864-9 
320   $aIncludes bibliographical references and index.
327   $aFront cover; Dedication; Contents; Preface; Acknowledgments; Author; Chapter 1. What Is New Food Product Development?; Chapter 2. The New Product Development Team: Company Organization and Its Influence on New Product Development; Chapter 3. What Are the Sources for New Product Ideas?; Chapter 4. Strategy and the Strategists; Chapter 5. The Tacticians: Their Influence in Product Development; Chapter 6. The Legal Department: Protecting the Company-Its Name, Goodwill, and Image; Chapter 7. Quality Control: Protecting the Consumer, the Product, and the Company
327   $aChapter 8. Going to Market: Success or Failure?Chapter 9. Why Farm Out New Product Development?; Chapter 10. New Food Product Development in the Food Service Industry; Chapter 11. Product Development in the Food Additive and Food Ingredient Industries; Chapter 12. Dancing but Uncertain of the Music; References; Back cover
330   $aAbout the Second Edition:""... a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace.... delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace.... [a] should-have reference book for anyone involved in developing new food products working in or with the food industry.""-Journal of Product Innovation Management, Vol. 23, No. 3</
606   $aFood$xMarketing
606   $aFood$xResearch
606   $aNew products$xMarketing
606   $aProduct management
606   $aFood industry and trade$xTechnological innovations
615  0$aFood$xMarketing.
615  0$aFood$xResearch.
615  0$aNew products$xMarketing.
615  0$aProduct management.
615  0$aFood industry and trade$xTechnological innovations.
676   $a664.0068/8
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996   $aNew food product development$9782601
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