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005 20090119115141.0
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100   $a20041217d1967----km-y0itay0103----ba
101 0 $aeng
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200 1 $aMarketing$ethe firm's viewpoint$fSchuyler F. Otteson, William G. Panchar, James M. Patterson
210   $aNew York$cMacMillan$d1967
215   $aXIV, 718 p.$d25 cm
225 2 $a<<The>> Macmillan marketing series
410  0$12001$a<<The>> Macmillan marketing series
454  1$12001
461  1$1001-------$12001
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701  1$aPATTERSON,$bJames M.$0283947
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996   $aMarketing$9433124
997   $aUNISA