LEADER 01125nam--2200385---450- 001 990002130740203316 005 20090120095848.0 035 $a000213074 035 $aUSA01000213074 035 $a(ALEPH)000213074USA01 035 $a000213074 100 $a20041102d1972----km-y0itay0103----ba 101 $aeng 102 $aGB 105 $a||||||||001yy 200 1 $aMarketing below-the-line$fMartin Christopher$gin association with Donald Cowell, Michael Morris, Gordon Wills 210 $aLondon$cGeorge Allen & Unwin$d1972 215 $a158 p.$d23 cm 410 0$12001 454 1$12001 461 1$1001-------$12001 676 $a658.8 700 1$aCHRISTOPHER,$bMartin$0369085 702 1$aCOWELL,$bDonald W. 702 1$aMORRIS,$bMichael L. 702 1$aWILLS,$bGordon 801 0$aIT$bsalbc$gISBD 912 $a990002130740203316 951 $a658.8 CHR 2 (IRA 9 90)$b12607 E.C.$cIRA 9$d00011713 959 $aBK 969 $aECO 979 $aSIAV6$b10$c20041102$lUSA01$h1524 979 $aRSIAV2$b90$c20090120$lUSA01$h0958 996 $aMarketing below-the-line$91036408 997 $aUNISA