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200 1 $a<<Il>> marketing strategico nei servizi$fPierre Eiglier, Eric Langeard
205   $a3. ed.
210   $aMilano$cMcGraw-Hill libri Italia$d2000
215   $a254 p.$d24 cm
300   $aTrad. di Isabella Farinelli, André Roman
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606 0 $aAziende di servizi$xMarketing
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