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101 1 $aita$ceng
102   $aIT
105   $aa|||||||001yy
200 1 $aMarketing$fJ. Paul Peter, James H. Donnelly Jr., Carlo Alberto Pratesi$gcon la collaborazione di Carmine D'Arconte
205   $a4. ed
210   $aMilano$cMcGraw-Hill$d2009
215   $aXIX, 447 p.$cill.$d25 cm
225 2 $aCollana di istruzione scientifica$iSerie di discipline aziendali
410  0$12001$aCollana di istruzione scientifica$iSerie di discipline aziendali
454  0$12001$a<<A>> preface to marketing management$924459
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700  1$aPETER,$bJ. Paul$080484
701  1$aDONNELLY,$bJames H.$080485
701  1$aPRATESI,$bCarlo Alberto$078707
702  1$aD'ARCONTE,$bCarmine
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979   $aFIORELLA$b90$c20111223$lUSA01$h0909
979   $aFIORELLA$b90$c20111223$lUSA01$h0911
996   $aPreface to marketing management$924459
997   $aUNISA