LEADER 01105nam--2200385---450- 001 990002091090203316 005 20081205115342.0 035 $a000209109 035 $aUSA01000209109 035 $a(ALEPH)000209109USA01 035 $a000209109 100 $a20041019d1971----km-y0itay0103----ba 101 0 $aeng 102 $aUS 105 $a||||||||001yy 200 1 $aInternational marketing$fPhilip R. Cateora, John M. Hess 210 $aHomewood$cGeorgetown$d1971 215 $aXV, 934 p.$d28 cm 410 0$12001 454 1$12001 461 1$1001-------$12001 676 $a382 700 1$aCATEORA,$bPhilip R.$0106783 701 1$aHESS,$bJohn M.$0111103 801 0$aIT$bsalbc$gISBD 912 $a990002091090203316 951 $a382 CAT 1(IRA 21 33)$b11123 E.C.$cIRA 21$d0009492 951 $a382 CAT 1a(IRA 21 34)$b8355 E.C.$cIRA 21 959 $aBK 969 $aECO 979 $aSIAV3$b10$c20041019$lUSA01$h1043 979 $aRSIAV1$b90$c20081202$lUSA01$h1435 979 $aRSIAV1$b90$c20081205$lUSA01$h1153 996 $aInternational marketing$9426296 997 $aUNISA