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200 10$aMaximum influence$b[electronic resource] $ethe 12 universal laws of power persuasion /$fKurt W. Mortensen
205   $a1st ed.
210   $aNew York $cAmerican Management Association$dc2004
215   $a1 online resource (253 p.)
300   $aDescription based upon print version of record.
311   $a0-8144-7258-3 
320   $aIncludes bibliographical references and index.
327   $aIntroduction -- The power of persuasion -- The 12 universal laws of power persuasion -- Law of dissonance -- Law of obligation -- Law of connectivity -- Law of social validation -- Law of scarcity -- Law of verbal packaging -- Law of contrast -- Law of expectations -- Law of involvement -- Law of esteem -- Law of association -- Law of balance -- Your pre-persuasion checklist -- Epilogue.
330   $a""The most complete work on persuasion and influence I have ever read."" -- Robert G. Allen, author, ""Nothing Down"" and ""Multiple Streams of Income""
606   $aPersuasion (Psychology)
606   $aInfluence (Psychology)
606   $aSuccess$xPsychological aspects
615  0$aPersuasion (Psychology)
615  0$aInfluence (Psychology)
615  0$aSuccess$xPsychological aspects.
676   $a153.8/52
700   $aMortensen$b Kurt W$01532022
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