LEADER 01399nam0-2200421---450- 001 990001557620203316 005 20091006135814.0 010 $a88-13-23719-7 035 $a000155762 035 $aUSA01000155762 035 $a(ALEPH)000155762USA01 035 $a000155762 100 $a20040408d2004----||ita|0103 ba 101 $aita 102 $aIT 105 $a|||| ||||| 200 1 $aCommentario breve al diritto della concorrenza$emarchi, brevetti, diritto d'autore, concorrenza sleale...$fPiergaetano Marchetti, Luigi Carlo Ubertazzi 205 $a3.ed. 210 $aPadova$cCEDAM$d2004 215 $a2779 p.$d22 cm 225 2 $aBreviaria iuris 410 1$a12001$aBreviaria Iuris$12001 606 0 $aLibera concorrenza$aLegislazione 676 $a343.45072 700 1$aMARCHETTI,$bPiergaetano$0229120 701 1$aUBERTAZZI,$bLuigi Carlo$0115093 801 0$aIT$bsalbc$gISBD 912 $a990001557620203316 951 $aXXV.3.B. 319 (COLL EQY 17 2004)$b38924 G.$cXXV.3.B. 319 (COLL EQY)$D00090911 959 $aBK 969 $aGIU 979 $aANGELA$b90$c20040408$lUSA01$h1032 979 $aCHIARA$b90$c20060120$lUSA01$h1219 979 $aRSIAV4$b90$c20091006$lUSA01$h1355 979 $aRSIAV4$b90$c20091006$lUSA01$h1358 979 $aFIORELLA$b90$c20100603$lUSA01$h1405 996 $aCommentario breve al diritto della concorrenza$9658523 997 $aUNISA LEADER 03336oam 22005052 450 001 9910793985103321 005 20211012185155.0 010 $a90-04-41024-4 024 7 $a10.1163/9789004410244 035 $a(CKB)4100000009585712 035 $a(MiAaPQ)EBC5928390 035 $a(OCoLC)1120907181 035 $a(nllekb)BRILL9789004410244 035 $a(EXLCZ)994100000009585712 100 $a20190912d2019 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe brand of print $emarketing paratexts in the early English book trade /$fby Andie Silva 210 1$aLeiden Boston :$cBRILL,$d2020. 215 $a1 online resource (260 pages) 225 1 $aLibrary of the Written Word;$vvolume76 311 $a90-04-41023-6 320 $aIncludes bibliographical references and index. 327 $tFront Matter -- Copyright Page /$rAndie Silva -- Acknowledgements /$rAndie Silva -- List of Illustrations /$rAndie Silva -- Abbreviations /$rAndie Silva -- Transcription and Editorial Practice /$rAndie Silva -- Introduction /$rAndie Silva -- ?In Sundry Hands?: Patronage, Human Capital, and Print Agents as Tastemakers /$rAndie Silva -- ?Read, Reape, and Returne?: Emotional Branding and the Profit of Reading /$rAndie Silva -- ?Before thou begynneth to read?: Visual Consumption as Brand /$rAndie Silva -- ?An Instrument of Iron?: Commodifying Gender and Devotion with Emotional Capital in Queen Elizabeth?s A Godly Meditation of the Soul /$rAndie Silva -- ?Printed in Utopia?: Marketing Genre across a Century /$rAndie Silva -- Immaterial Labour, Mass Intellectuality, and the New Digital Agents /$rAndie Silva -- Conclusion /$rAndie Silva -- Back Matter -- Bibliography /$rAndie Silva -- Index /$rAndie Silva. 330 $aThe Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts. 410 0$aLibrary of the Written Word;$vvolume76. 606 $aBook industries and trade$zEngland$xHistory$y16th century 606 $aBook industries and trade$zEngland$xHistory$y17th century 606 $aParatext$zEngland$xHistory 606 $aBooks$zEngland$xMarketing$xHistory 615 0$aBook industries and trade$xHistory 615 0$aBook industries and trade$xHistory 615 0$aParatext$xHistory. 615 0$aBooks$xMarketing$xHistory. 676 $a381.450020942 700 $aSilva$b Andie$f1984-$01424674 801 0$bNL-LeKB 801 1$bNL-LeKB 906 $aBOOK 912 $a9910793985103321 996 $aThe brand of print$93815473 997 $aUNINA