LEADER 01350nam2-2200433---450- 001 990001424170203316 005 20090506101207.0 035 $a000142417 035 $aUSA01000142417 035 $a(ALEPH)000142417USA01 035 $a000142417 100 $a20040216d1959----km-y0itay50------ba 101 0 $afre 102 $aFR 105 $aa|||z|||001yy 200 1 $a<> bois$fpar Jean Campredon$gpréface de Philibert Guiner 205 $a2. éd 210 $aParis$cPresses universitaires de France$d1959 215 $a128 p.$cill.$d18 cm 225 2 $aQue sais-je?$v382 410 0$1001000311637$12001$aQue sais-je?$v, 382 606 0 $aLegno$2BNCF 676 $a575.46 700 1$aCAMPREDON,$bJean$0129563 702 1$aGUINER,$bPhilibert 801 0$aIT$bsalbc$gISBD 912 $a990001424170203316 951 $aVI.4. Coll. 22/ 105(I B Coll. 27/101)$b7669 L.M.$cVI.4. Coll.$d00166442 959 $aBK 969 $aUMA 979 $aSIAV4$b10$c20040216$lUSA01$h0913 979 $aPATRY$b90$c20040406$lUSA01$h1740 979 $aCOPAT1$b90$c20050310$lUSA01$h1207 979 $aANNAMARIA$b90$c20080623$lUSA01$h1701 979 $aANNAMARIA$b90$c20080624$lUSA01$h0839 979 $aANNAMARIA$b90$c20080624$lUSA01$h0846 979 $aANNAMARIA$b90$c20090506$lUSA01$h1012 996 $aBois$9421261 997 $aUNISA LEADER 03881oam 2200709I 450 001 9910786321103321 005 20230207214636.0 010 $a1-135-14149-5 010 $a1-283-84290-4 010 $a1-135-14141-X 010 $a0-203-60368-0 024 7 $a10.4324/9780203603680 035 $a(CKB)2670000000277089 035 $a(EBL)1075027 035 $a(OCoLC)821174228 035 $a(SSID)ssj0000810377 035 $a(PQKBManifestationID)11503824 035 $a(PQKBTitleCode)TC0000810377 035 $a(PQKBWorkID)10828246 035 $a(PQKB)11167371 035 $a(MiAaPQ)EBC1075027 035 $a(Au-PeEL)EBL1075027 035 $a(CaPaEBR)ebr10628790 035 $a(CaONFJC)MIL415540 035 $a(OCoLC)823726507 035 $a(FINmELB)ELB132491 035 $a(EXLCZ)992670000000277089 100 $a20180331d2004 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvertising myths $ethe strange half-lives of images and commodities /$fAnne M. Cronin 210 1$aLondon ;$aNew York, :$cRoutledge,$d2004. 215 $a1 online resource (166 p.) 225 0 $aInternational library of sociology 300 $aDescription based upon print version of record. 311 $a0-415-28174-1 311 $a0-415-28173-3 320 $aIncludes bibliographical references (p. [137]-147) and index. 327 $aCover; Advertising Myths: The strange half-lives of images and commodities; Copyright; Contents; Figures; Acknowledgements; Abbreviations; Introduction; 1 Images, commodities and compulsions: Consumption controversies of the nineteenth century; Commodities, consuming pathologies and the useless object; Advertising and the dialectical image; Signs of the times? Gender, commodities and modernity; 2 Advertising as site of contestation: Criticisms, controversy and regulation; Regulating culture; Instituting beliefs: trade associations and non-governmental organizations; Legislating advertising 327 $a3 Advertising agencies: Commercial reproduction and the management of beliefAdvertising effects and agencies' self-promotional practices; Regulation, promotional rhetoric and commercial practice; Controversies and regulation; Understanding advertising; 4 Animating images: Advertisements, texts, commodities; Text, commodity, pathology; Antidotes to advertising and the maladies of representation; Commodities, persons and ownership; 5 Advertising reconsidered; Cultures of addiction? Consumption, representation and crisis rhetoric; A politics of synthetics; Advertising and taxonomy; Notes 327 $aBibliographyIndex 330 $aAdvertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and a 410 0$aInternational library of sociology. 606 $aAdvertising$xSocial aspects 606 $aConsumer behavior 606 $aConsumption (Economics)$xSocial aspects 615 0$aAdvertising$xSocial aspects. 615 0$aConsumer behavior. 615 0$aConsumption (Economics)$xSocial aspects. 676 $a659.1/042 676 $a659.1042 700 $aCronin$b Anne M.$f1967,$01484983 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910786321103321 996 $aAdvertising myths$93703860 997 $aUNINA