LEADER 01233nam--2200349---450- 001 990001237700203316 005 20090520100319.0 035 $a000123770 035 $aUSA01000123770 035 $a(ALEPH)000123770USA01 035 $a000123770 100 $a20031104d2002----km-y0enga50------ba 105 $a||||||||001yy 200 1 $aAfrican American classics in criminology & criminal justice$fShaun L. Gabbidon, Helen Taylor Greene, Vernetta D. Young, editors 210 $aThousand Oaks [etc.]$cSage Publications$dcopyr. 2002 215 $aXVI, 399 p.$d26 cm 606 0 $aCriminologia$xDiscriminazioni razziste$yStati Uniti d'America 676 $a364.08996073 702 1$aGABBIDON,$bShaun 702 1$aGREENE,$bHelen Taylor 702 1$aYOUNG,$bVernetta D. 801 0$aIT$bsalbc$gISBD 912 $a990001237700203316 951 $a364.089 AFR 1 (IG XI 944)$b11325 G.$cIG XI$d00087657 959 $aBK 969 $aGIU 979 $aMARIA$b10$c20031104$lUSA01$h1234 979 $aPATRY$b90$c20040406$lUSA01$h1728 979 $aMARIASEN$b90$c20050131$lUSA01$h1737 979 $aRSIAV2$b90$c20090520$lUSA01$h1003 996 $aAfrican American classics in criminology & criminal justice$9987457 997 $aUNISA LEADER 04986nam 2200709 450 001 9910811847503321 005 20230126210839.0 010 $a0-8144-3333-2 035 $a(CKB)2670000000488900 035 $a(EBL)1390901 035 $a(SSID)ssj0001060589 035 $a(PQKBManifestationID)11573623 035 $a(PQKBTitleCode)TC0001060589 035 $a(PQKBWorkID)11087679 035 $a(PQKB)11190767 035 $a(Au-PeEL)EBL1390901 035 $a(CaPaEBR)ebr10816210 035 $a(CaONFJC)MIL550441 035 $a(OCoLC)865330176 035 $a(CaSebORM)9780814433324 035 $a(MiAaPQ)EBC1390901 035 $a(EXLCZ)992670000000488900 100 $a20130627h20142014 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe art of social selling $efinding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks /$fShannon Belew 205 $a1st edition 210 1$aNew York :$cAmerican Management Association,$d[2014] 210 4$dİ2014 215 $a1 online resource (301 p.) 300 $aDescription based upon print version of record. 311 $a0-8144-3332-4 320 $aIncludes bibliographical references and index. 327 $aCover; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; Chapter 1. Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales; Tackling the Ever-Changing Sales Process; The Social Selling Mantra; Where to Go Fish; Social Selling is a Team Sport; Chapter 2. The Social Triangle of Online Sales Success: Bringing Together Social Marketing, Social Commerce, and Social Support; Meeting the Demands of the Social Customer; Capturing the Customer Experience; Taking Shape and Connecting All the Dots 327 $aChapter 3. Speaking A New Language: The Ten most Important Rules for Online Social InteractionsRule #1: Be Genuine; Rule #2: Listen, Listen, Listen; Rule #3: Be Responsive; Rule #4: Follow the Leader; Rule #5: Tailor the Conversation; Rule #6: Be Helpful; Rule #7: Identify the Enter and Exit Signs; Rule #8: Maintain the Separation of Professional and Personal; Rule #9: Be Consistent; Rule #10: Admit when you're Wrong; Chapter 4. More than Lead Scraping: The Benefits of Un-Selling in Social Media; Boosting your Online Likeability; Lead Scraping or Lead Generation?; Moving Beyond Lead Scraping 327 $aThe Truth about Un-SellingExpanding Circles, Influence, and Recommendations; Chapter 5: Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales; Online Reviews: Word-of-Mouth Marketing on Steroids; Likes, Favorites, Followers, and Other Positive Social Indicators; Blogs, Forums (Groups), and Communities Matter, Too; Chapter 6: Content, Engagement, and Building A Relationship: Pulling the Social Customer through the Online Sales Funnel; Understanding the Changing Sales Funnel; Developing Buyer Personas for your Social Customers 327 $aCreating Content to Feed the Online Sales FunnelMapping Types of Content to the Social Networks to Engage and Build Relationships with Prospects; Chapter 7. Tools of the Trade: Using Online Services and Applications to Help you Find, Track, and Engage Social Customers; Social Information that Matters; Finding Purpose with Social Tools; Monitoring Tools; Influence Trackers; Social Sharing Tools; Content Curator Tools; Applications for Creating Content; Social Influence Measurement Tools; Mobile Apps; Chapter 8. Time is Money: Building Social Selling into your Schedule 327 $aIdentifying Current Time ConflictsSpending your Time in Fishing Holes, Not Rabbit Holes; Conquering the Social Selling Conflict; Setting Clear Objectives; Designating Blocks of Time; Prescheduling Posts; Limiting your Exposure; Using your Extended Resources; Going Mobile; Chapter 9. Free and not Quite Free: Determining your Budget; Recognizing the Cost of ''Free'' and Investing in your Success; Deciding how much to Spend to Ramp Up your Selling Game; Support Costs; Program Costs; Tools and Technology; Resources 327 $aChapter 10. Developing your Social Selling Strategy: The Components for a Realistic Social Media Sales Plan 330 $aCompanies that aren't selling socially...are selling themselves short. 606 $aInternet marketing 606 $aMarketing$xSocial aspects 606 $aSelling 606 $aOnline social networks 606 $aSocial media 615 0$aInternet marketing. 615 0$aMarketing$xSocial aspects. 615 0$aSelling. 615 0$aOnline social networks. 615 0$aSocial media. 676 $a658.8/72 700 $aBelew$b Shannon$01667256 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910811847503321 996 $aThe art of social selling$94026981 997 $aUNINA