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200 10$aBusiness-to-business marketing $ea step-by-step guide /$fRay Wright
205   $aFirst edition.
210  1$aHarlow, England :$cFT Prentice Hall,$d[2004]
210  4$d©2004
215   $a1 online resource (xiv, 522 pa?ginas)
300   $aIncluye i?ndice.
311   $a0-273-64647-8 
320   $aIncludes bibliographical references and index.
330   $aBusiness- to- Business Marketing: A Step-by-Step Guide offers the reader a clear, cogent understanding of this newly emerging and rapidly evolving sub-discipline. Ideal for college students, undergraduates and non-specialised postgraduates, as well as marketing practitioners, this book is designed specifically to explain the nuances of B2B marketing. With a wealth of local and global case studies, comparisons between B2B and B2C marketing and material linked questions, Business-to-Business Marketing: A Step-by-Step Guide, provides a comprehensive overview of an expansive sector to inspire the reader with confidence.
606   $aIndustrial marketing
615  0$aIndustrial marketing.
676   $a658.8
700   $aWright$b Ray$f1942-$01234376
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801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910154651603321
996   $aBusiness-to-business marketing$92867315
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