LEADER 01324nam--2200421---450- 001 990001173170203316 005 20090114165545.0 010 $a88-238-0802-2 035 $a000117317 035 $aUSA01000117317 035 $a(ALEPH)000117317USA01 035 $a000117317 100 $a20030912d2002----km-y0enga50------ba 101 0 $aita 102 $aIT 105 $ay|||z|||001yy 200 1 $a<> marketing scientifico$equando l'intuito non basta$fKevin J. Clancy, Peter C. Krieg$gpresentazione di Fabio Ancarani$g[traduzione Claudia Negri] 210 $aMilano$cEGEA$d2002 215 $aXIII, 415 p.$d23 cm 225 2 $a<> saggi 410 0$12001$a<> saggi 454 1$12001$aCounterintuitive Marketing$952843 606 0 $aMarketing 676 $a658.8 700 1$aCLANCY,$bKevin J.$0555543 701 1$aKRIEG,$bPeter C.$0555544 702 1$aANCARANI,$bFabio 801 0$aIT$bsalbc$gISBD 912 $a990001173170203316 951 $a658.8 CLA 2 (IRA 6 734)$b11229 E.C.$cIRA 6$d00085699 959 $aBK 969 $aECO 979 $aMARIA$b10$c20030912$lUSA01$h1142 979 $aRENATO$b90$c20031216$lUSA01$h1317 979 $aPATRY$b90$c20040406$lUSA01$h1724 979 $aRSIAV2$b90$c20090114$lUSA01$h1655 996 $aCounterintuitive Marketing$952843 997 $aUNISA