LEADER 01088nam--2200373---450- 001 990001154860203316 005 20050630181155.0 010 $a1-58243-020-9 035 $a000115486 035 $aUSA01000115486 035 $a(ALEPH)000115486USA01 035 $a000115486 100 $a20030612d1998----km-y0itaa50------ba 101 0 $aeng 102 $aUS 105 $ay|||z|||001yy 200 1 $aMencius$ftranslated by David Hinton 210 $aWashington D.C.$cCounterpoint$d1998 215 $aXXIV, 288 p.$d20 cm 500 11$aMeng-tzu $957713 676 $a181.112 702 1$aHINTON,$bDavid 801 0$aIT$bSalbc$cISBD 912 $a990001154860203316 951 $aII.1.A. 623(IV C 3427)$b164622 L.M.$cIV C$d00099291 959 $aBK 969 $aUMA 979 $aALESSANDRA$b90$c20030612$lUSA01$h1316 979 $aALESSANDRA$b90$c20030612$lUSA01$h1317 979 $aALESSANDRA$b90$c20030612$lUSA01$h1319 979 $aPATRY$b90$c20040406$lUSA01$h1721 979 $aCOPAT2$b90$c20050630$lUSA01$h1811 996 $aMeng-tzu$957713 997 $aUNISA LEADER 03706nam 22006135 450 001 9910483188303321 005 20251202150716.0 010 $a9783030653767 010 $a3030653765 024 7 $a10.1007/978-3-030-65376-7 035 $a(CKB)4100000011781648 035 $a(MiAaPQ)EBC6501083 035 $a(DE-He213)978-3-030-65376-7 035 $a(MiAaPQ)EBC29097012 035 $a(EXLCZ)994100000011781648 100 $a20210225d2021 u| 0 101 0 $aeng 135 $aurnn#008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aWanghong as Social Media Entertainment in China /$fby David Craig, Jian Lin, Stuart Cunningham 205 $a1st ed. 2021. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2021. 215 $a1 online resource (IX, 197 p. 14 illus.) 225 1 $aPalgrave Studies in Globalization, Culture and Society,$x2730-9290 311 08$a9783030653750 311 08$a3030653757 327 $a1 Introduction -- 2 Policy and Governance -- 3 Platforms -- 4 Creators -- 5 Culture -- 6 Global Wanghong. 330 $a?Wanghong as Social Media Entertainment in China is the very first academic book that systematically theorizes the phenomenon of internet celebrification in China?s changing cultural economy.? - Professor Anthony Fung, The Chinese University of Hong Kong ?Wanghong as Social Media Entertainment in China unravels the multi-layered ecosystem of intermediaries that is reshaping communication in the world?s biggest media market.? - Professor Michael Keane, Curtin University ?This book offers a systematic and comprehensive analysis of China?s social media entertainment industries through cultural, creative and social perspectives.? - Associate Professor Haiqing Yu, RMIT University In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities. Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo. Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism. 410 0$aPalgrave Studies in Globalization, Culture and Society,$x2730-9290 606 $aEthnology$xAsia 606 $aCulture 606 $aSocial media 606 $aCommunication 606 $aAsian Culture 606 $aSocial Media 606 $aMedia and Communication 615 0$aEthnology$xAsia. 615 0$aCulture. 615 0$aSocial media. 615 0$aCommunication. 615 14$aAsian Culture. 615 24$aSocial Media. 615 24$aMedia and Communication. 676 $a306.095 676 $a302.2310951 700 $aCraig$b David$4aut$4http://id.loc.gov/vocabulary/relators/aut$0387586 702 $aLin$b Jian$4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aCunningham$b Stuart$4aut$4http://id.loc.gov/vocabulary/relators/aut 906 $aBOOK 912 $a9910483188303321 996 $aWanghong as Social Media Entertainment in China$92996587 997 $aUNINA