LEADER 01333nam--2200409---450- 001 990001006320203316 005 20090102124122.0 035 $a0100632 035 $aUSA010100632 035 $a(ALEPH)000100632USA01 035 $a0100632 100 $a20020228d1994----km-y0itay0103----ba 101 $aita 102 $aIT 105 $a||||||||001yy 200 1 $a<> marketing strategico come strumento di profitto$eraggiungere il successo riducendo i rischi d'impresa$fAlan Wolfe 210 $aMilano$cJackson libri$dc1994 215 $aVIII, 214 p$d24 cm 225 2 $aBiblioteca di Financial times 300 $aTrad. di Elena Giannotti, rev. di Elvira Giuliana 312 $aProfit from strategic marketing 410 $12001$aBiblioteca di Financial times 454 $12001$aProfit from strategic marketing$949076 606 0 $aMarketing 676 $a658.8 700 1$aWOLFE,$bAlan$0235000 801 0$aIT$bsalbc$gISBD 912 $a990001006320203316 951 $a658.8 WOL 1 (IRA 6 235)$b6338 EC$cIRA 6$d00010208 959 $aBK 969 $aECO 979 $aPATTY$b90$c20020228$lUSA01$h1528 979 $c20020403$lUSA01$h1742 979 $aPATRY$b90$c20040406$lUSA01$h1709 979 $aRSIAV2$b90$c20090102$lUSA01$h1241 996 $aProfit from strategic marketing$949076 997 $aUNISA