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100   $a20020226d1992----km-y0itay0103----ba
101   $aeng
102   $aGB
105   $a||||||||001yy
200 1 $aStrategic marketing management$eplanning, implementation and control$fRichard M.S. Wilson, Colin Gilling with David J. Pearson
210   $aOxford$cButterworth-Heinemann$d1992
215   $aXX, 644 p$d29 cm
225 2 $aThe marketing series$iStudent
410   $12001$aThe marketing series$iStudent
606 0 $aRicerche di mercato$xDirezione
676   $a658.802
700  1$aWILSON,$bRichard M.S.$0107595
702  1$aGILLIGAN,$bColin
702  1$aPEARSON,$bDavid J.
801  0$aIT$bsalbc$gISBD
912   $a990000994190203316
951   $a658.802 WIL 1 (IRA 16 61)$b706 EC$cIRA 16$d00010759
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979   $aPATRY$b90$c20040406$lUSA01$h1708
979   $aRSIAV3$b90$c20090115$lUSA01$h1524
996   $aStrategic marketing management$9975144
997   $aUNISA