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200 1 $aCommunication theories$eorigins, methods, and uses in the mass media$fWerner J. Severin, James W. Tankard
205   $a3. ed.
210   $aNew York$cLongman$dc1992
215   $aXII, 364 p$d24 cm
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606 0 $aComunicazioni di massa
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700  1$aSEVERIN,$bWerner Joseph$0552527
701  1$aTANKARD,$bJames W.$0552528
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996   $aCommunication theories$9973305
997   $aUNISA