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200 1 $aCostruire la fedeltà$edisegnare e realizzare un'efficace strategia di customer loyalty$fAntonino G. Busacca
210   $aMilano$cIl sole 24 ore$dcopyr. 2001
215   $aXII, 173 p.$d22 cm
225 2 $aMarketing e comunicazione
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