LEADER 01403nam0-2200409---450- 001 990000893660203316 005 20100823101136.0 010 $a88-15-04112-5 035 $a0089366 035 $aUSA010089366 035 $a(ALEPH)000089366USA01 035 $a0089366 100 $a20020122h----1993km-y0ITAy01------ba 101 $aita 102 $aIT 105 $a||||||||001yy 200 1 $aRegioni ed emergenze ambientali$fa cura di Carlo Desideri$gcon scritti di Aida Giulia Arabia ... et al. 210 $aBologna$cIl Mulino$h1993 215 $a215 p$d22 cm 225 2 $aOrganizzazione e funzionamento della pubblica amministrazione$v29 410 1$12001$aOrganizzazione e funzionamento della pubblica amministrazione$v29 606 0 $aInquinamento$xControllo$yItalia 610 0 $aRegione$xFunzioni in materia di protezione ambientale 676 $a363.730945 702 1$aARABIA,$bAida Giulia 702 1$aDESIDERI,$bCarlo 801 0$aIT$bsalbc$gISBD 912 $a990000893660203316 951 $aXXIV.3. Coll. 31/ 12 (COLL. HQP 29)$b2961 EC$cXXIV.3. Coll. 31/ 12 (COLL. HQP)$d00287446 959 $aBK 969 $aECO 979 $aPATTY$b90$c20020122$lUSA01$h1339 979 $c20020403$lUSA01$h1733 979 $aPATRY$b90$c20040406$lUSA01$h1702 979 $aRSIAV2$b90$c20100823$lUSA01$h1011 996 $aRegioni ed emergenze ambientali$9449035 997 $aUNISA LEADER 02502nam 2200649 a 450 001 9910777461203321 005 20230721031441.0 010 $a0-674-26823-7 010 $a0-674-04482-7 024 7 $a10.4159/9780674044821 035 $a(CKB)1000000000429569 035 $a(StDuBDS)AH23050941 035 $a(SSID)ssj0000114375 035 $a(PQKBManifestationID)11887323 035 $a(PQKBTitleCode)TC0000114375 035 $a(PQKBWorkID)10125516 035 $a(PQKB)10647758 035 $a(MiAaPQ)EBC3300154 035 $a(DE-B1597)457794 035 $a(OCoLC)432671594 035 $a(OCoLC)979574184 035 $a(OCoLC)984653159 035 $a(DE-B1597)9780674044821 035 $a(Au-PeEL)EBL3300154 035 $a(CaPaEBR)ebr10313872 035 $a(EXLCZ)991000000000429569 100 $a20070705d2008 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrand new China$b[electronic resource] $eadvertising, media, and commercial culture /$fJing Wang 210 $aCambridge, Mass. $cHarvard University Press$d2008 215 $a1 online resource (xii, 411 p. ) $cill 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-674-04708-7 311 $a0-674-02680-2 320 $aIncludes bibliographical references (p. 357-392) and index. 327 $aLocal content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. 330 $aOne part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. 606 $aAdvertising$zChina 606 $aMarketing$zChina 606 $aBrand name products$zChina 615 0$aAdvertising 615 0$aMarketing 615 0$aBrand name products 676 $a659.10951 686 $a85.40$2bcl 700 $aWang$b Jing$f1950-$0889590 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910777461203321 996 $aBrand new China$93826382 997 $aUNINA