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200 1 $a<<Il>> nuovo Come fare pubblicità$fKenneth Roman, Jane Maas$gedizione italiana a cura di Giancarlo Livraghi
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210   $aMilano$cBiblioteca universale Rizzoli$d1996
215   $aXIII, 271 p$d18 cm
312   $aThe new How to advertise
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