LEADER 01117nam--2200349---450 001 990000770660203316 005 20200903071112.0 010 $a5-282-01751-2 035 $a0077066 035 $aUSA010077066 035 $a(ALEPH)000077066USA01 035 $a0077066 100 $a20011126d1993----km-y0itay0103----ba 101 $arus 102 $aRU 105 $a||||||||001yy 200 1 $aDomasnjaja zizn'i nravy veliko russkogo naroda$eutvar, odezda, pisca i pit'e, zdorov'e i bolezni, nravy, obrjady, priem gostej$fN.I. Kostomarov 210 $aMoskva$cEkonomika$d1993 215 $a397 p$cill.$d21 cm 300 $aTitolo tradotto: Vita quotidiana e abitudini del popolo russo 410 $12001 606 0 $aRussia$xSociologia$zSec. 16.-17. 606 0 $aRussia$xUsi$zSec. 16.-17. 676 $a947.04 700 1$aKOSTOMAROV,$bNikolaj Ivanovic$0550220 801 0$aIT$bsalbc$gISBD 912 $a990000770660203316 951 $aVIII.1.B. 164(II r A 468)$b127132 L.M.$cII r A 959 $aBK 969 $aUMA 996 $aDomasnjaja zizn'i nravy veliko russkogo naroda$9964363 997 $aUNISA LEADER 03008oam 2200613 450 001 9910150215603321 005 20230803021446.0 010 $a9781299803459$belectronic book 010 $a1299803458$belectronic book 010 $a9780273773672$bepub 010 $a0273773674$belectronic book 010 $a9780273794837$belectronic book 010 $z9780273773634$bpaperback 010 $z0273773631$bpaperback 035 $a(CKB)2550000001111704 035 $a(SSID)ssj0001173198 035 $a(PQKBManifestationID)12373683 035 $a(PQKBTitleCode)TC0001173198 035 $a(PQKBWorkID)11104108 035 $a(PQKB)11584253 035 $a(OCoLC)856625609 035 $a(MiAaPQ)EBC5137452 035 $a(Au-PeEL)EBL5137452 035 $a(CaONFJC)MIL511596 035 $a(OCoLC)941214487 035 $a(EXLCZ)992550000001111704 100 $a20160829h20132013 uy 0 101 0 $aeng 135 $aurcn#nnn||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aEssential guide to marketing planning /$fMarian Burk Wood 205 $aThird edition. 210 1$aHarlow :$cPearson Education Limited,$d2013. 210 4$dİ2013 215 $a1 online resource (xxiii, 299 pages) $cillustrations 300 $a"Always Learning"--Cover. 300 $aPrevious edition: 2010. 320 $aIncludes bibliographical references and index. 327 $aIntroduction to markteing planning today -- Analysing the current situation -- Analysing customers and markets -- Segmenting, targeting and positioning -- Planning direction and objects -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control -- Appendix: Sample marketing plan : Lost Legends Luxury Chocolatier. 330 $aThis text takes the reader step-by-step through the process of developing a creative, effective marketing plan for any product. Packed with real-life examples, up-to-date marketing ideas and a detailed sample plan, the author's friendly no-nonsense approach offers practical guidance on how to research, prepare and present a great marketing plan. This text includes examples of marketing in action from well-known organisations, practical exercises to allow the reader to apply their knowledge and case studies with questions to reinforce understanding of the concepts and strengthen planning skills. 517 1 $aMarian Burk Wood's essential guide to marketing planning 517 3 $aMarketing planning 606 $aMarketing$xPlanning 615 0$aMarketing$xPlanning. 676 $a658.802 700 $aWood$b Marian Burk$01212895 801 0$bPQKB 801 2$bAuAdUSA 906 $aBOOK 912 $a9910150215603321 996 $aEssential guide to marketing planning$92801045 997 $aUNINA