LEADER 01453nam--2200469---450- 001 990000755150203316 005 20090107104200.0 010 $a88-464-0024-0 035 $a0075515 035 $aUSA010075515 035 $a(ALEPH)000075515USA01 035 $a0075515 100 $a20011120d1977----km-y0itay0103----ba 101 $aita 102 $aIT 105 $a||||||||001yy 200 1 $a<> segmentazione del mercato$ecome creare segmenti redditizi$eun approccio passo per passo$fMalcom McDonald, Ian Dunbar 210 $aMilano$cF. Angeli$d1977 215 $a265 p$d23 cm 225 2 $aAzienda moderna$v323 300 $aTrad. di Mauro Formaggio 312 $aMarket segmentation 410 $12001 454 $12001$aMarket segmentation$938919 606 0 $aMarketing 676 $a658.8 700 1$aMCDONALD,$bMalcom H. B.$0527806 701 1$aDUNBAR,$bIan$027876 801 0$aIT$bsalbc$gISBD 912 $a990000755150203316 951 $a658.8 MCD 1 (IRA 6 285)$b148761 L.M.$cIRA 6$d00010368 959 $aBK 969 $aUMA 979 $aPATTY$b90$c20011120$lUSA01$h1529 979 $aPATTY$b90$c20011120$lUSA01$h1529 979 $aPATTY$b90$c20020325$lUSA01$h1406 979 $c20020403$lUSA01$h1723 979 $aPATRY$b90$c20040406$lUSA01$h1652 979 $aRSIAV3$b90$c20090107$lUSA01$h1039 979 $aRSIAV3$b90$c20090107$lUSA01$h1042 996 $aMarket segmentation$938919 997 $aUNISA