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200 1 $a<<The>> marketing audit$etranslating marketing theory into practice$fMalcom H. B. McDonald$gwritten in association with John W. Leppard
210   $aOxford$cButterworth-Heinemann$d1991
215   $aVII, 268 p$d24 cm
225 2 $aThe marketing series$iPractitioner
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606 0 $aRicerche di mercato
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700  1$aMCDONALD,$bMalcom H: B.$0527806
702  1$aLEPPARD,$bJohn W.
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