LEADER 01258nam--2200433---450- 001 990000718410203316 005 20090115141609.0 010 $a0-538-82982-6 035 $a0071841 035 $aUSA010071841 035 $a(ALEPH)000071841USA01 035 $a0071841 100 $a20011105d1994----km-y0itay0103----ba 101 $aeng 102 $aUS 105 $a||||||||001yy 200 1 $aPrinciples of marketing$fCharles W. Lamb, Joseph F. Hair Carl McDaniel 205 $a2.ed. 210 $aCicinnati$cSouth-Western publ.$d1994 215 $aXXXII, 846 p.$d28 cm 410 $12001 461 1$1001-------$12001 606 0 $aVendite$xOrganizzazione 606 0 $aRicerche di mercato 676 $a658.8 700 1$aLAMB,$bCharles W.$0107146 701 1$aHAIR,$bJoseph F.$0287238 701 1$aMcDANIEL,$bCarl D.$0475822 801 0$aIT$bsalbc$gISBD 912 $a990000718410203316 951 $a658.8 LAM 4 (IRA 9 223)$b2479 EC$cIRA 9$d00010725 959 $aBK 969 $aECO 979 $aPATTY$b90$c20011105$lUSA01$h1652 979 $c20020403$lUSA01$h1720 979 $aPATRY$b90$c20040406$lUSA01$h1649 979 $aRSIAV3$b90$c20090115$lUSA01$h1416 996 $aPrinciples of marketing$9962817 997 $aUNISA