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200 1 $aAddio al marketing$fGerd Gerken$g[traduzione di Andrea Casciello]$gprefazione di Luciano Benetton
210   $aTorino$cISEDI$d1994
215   $aXIV, 307 p.$d21 cm
312   $aAbschied vom Marketing
454   $12001$aAbschied vom Marketing$916553
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606 0 $aRicerche di mercato
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702  1$aBENETTON,$bLuciano
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996   $aAbschied vom Marketing$916553
997   $aUNISA