LEADER 01283nam--2200409---450-
001 990000447010203316
005 20081216132100.0
010   $a88-238-0312-8
035   $a0044701
035   $aUSA010044701
035   $a(ALEPH)000044701USA01
035   $a0044701
100   $a20010515d1995----km-y0itay0103----ba
101   $aita
102   $aIT
105   $a||||||||001yy
200 1 $aBrand equity$eil potenziale generativo della fiducia$fPamela Adams... et al.$ga cura di Salvatore Vicari
210   $aMilano$cEGEA$dc1995
215   $aX, 367 p.$d24 cm
225 2 $aCollana management$v11
410   $12001$aCollana management$v11
606 0 $aMarchi di fabbrica e di commercio$xRicerche di mercato
676   $a658.827
702  1$aADAMS,$bPamela
702  1$aVICARI,$bSalvatore
801  0$aIT$bsalbc$gISBD
912   $a990000447010203316
951   $a658.827 BRA 1(IRA 6/299)$b10300 G$cIRA 6/299$d00009651
951   $a658.827 BRA 1a(IRA 6/299)$b12884 ING$cIRA 6/299$d00009652
959   $aBK
969   $aGIU
979   $aPATTY$b90$c20010515$lUSA01$h1145
979   $c20020403$lUSA01$h1653
979   $aPATRY$b90$c20040406$lUSA01$h1631
979   $aRSIAV1$b90$c20081216$lUSA01$h1321
996   $aBrand equity$964630
997   $aUNISA