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Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothe?que? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothe?que de l'E?cole Supe?rieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz. 330 $aMarketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through 410 0$aIFLA publications ;$v145. 606 $aLibraries$xMarketing$vCongresses 606 $aOnline social networks$xLibrary applications$vCongresses 606 $aWeb 2.0$vCongresses 615 0$aLibraries$xMarketing 615 0$aOnline social networks$xLibrary applications 615 0$aWeb 2.0 676 $a025.04/2 686 $aAN 73000$2rvk 701 $aGupta$b Dinesh K$01556605 701 $aSavard$b Re?jean$f1950-$01017314 712 02$aInternational Federation of Library Associations and Institutions.$bManagement and Marketing Section. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910789333103321 996 $aMarketing libraries in a Web 2.0 world$93867592 997 $aUNINA