LEADER 01251nam--2200397---450- 001 990000371950203316 005 20090327134854.0 010 $a0-8039-4331-8 035 $a0037195 035 $aUSA010037195 035 $a(ALEPH)000037195USA01 035 $a0037195 100 $a20010323d1992----km-y0itay0103----ba 101 $aeng 102 $aUS 105 $a||||||||001yy 200 1 $aDesigning health communication campaigns$ewhat works?$fThomas E. Backer, Everett M. Rogers, Pradeep Sopory 210 $aNewbury Park$cSage$dcopyr. 1992 215 $aXV, 179 p.$d23 cm 410 $12001 461 1$1001-------$12001 606 0 $aMezzi di informazione e educazione sanitaria 676 $a362.1014 700 1$aBACKER,$bThomas$0526912 701 1$aROGERS,$bEverett$0108298 701 1$aSOPORY,$bPradeep$0543934 801 0$aIT$bsalbc$gISBD 912 $a990000371950203316 951 $a362.101 BAC 1 (ISP V 427)$b1841 G$cISP V$d00187741$dECO 959 $aBK 979 $aPATTY$b90$c20010323$lUSA01$h1133 979 $c20020403$lUSA01$h1645 979 $aPATRY$b90$c20040406$lUSA01$h1626 979 $aRSIAV3$b90$c20090327$lUSA01$h1348 996 $aDesigning health communication campaigns$9877540 997 $aUNISA