LEADER 01391nam0-2200469---450- 001 990000084600203316 005 20000705 010 $a3-540-62648-4 035 $a0008460 035 $aUSA010008460 035 $a(ALEPH)000008460USA01 035 $a0008460 100 $a20000705d1998----|||y0itay0103----ba 101 0 $aeng 102 $aDE 105 $aa---||||001yy 200 1 $aRational phytotherapy$ea physicians'guide to herbal medicine$fVolker Schulz, Rudolf Hčansel, Varro E.Tyler 210 $aBerlin [etc.]$cSpringer$dcopyr.1998 215 $aXIX, 306 p.$cill.$d24 cm 700 1$aSCHULZ,$bVolker$0722423 701 1$aHANSEL,$bRudolf$0746442 701 1$aTYLER,$bVarro E.$095250 801 $aIT$bSALBC$gISBD 912 $a990000084600203316 951 $a615.321 SCH$b2070 farm$c615.321 SCH$d00000941 959 $aBK 979 $c20000914$lUSA01$h1738 979 $c20001019$lUSA01$h1056 979 $c20001019$lUSA01$h1454 979 $c20001019$lUSA01$h1501 979 $c20001019$lUSA01$h1539 979 $c20001024$lUSA01$h1515 979 $c20001027$lUSA01$h1523 979 $c20001110$lUSA01$h1710 979 $c20001124$lUSA01$h1208 979 $c20020403$lUSA01$h1616 979 $aPATRY$b90$c20040406$lUSA01$h1607 996 $aRational phytotherapy$91489954 997 $aUNISA DB $aUSA01 SYS ID$a8460 bas $afar LEADER 01496nam 2200469 a 450 001 9910778850003321 005 20230816230852.0 010 $a1-4384-2115-X 010 $a0-585-06889-5 035 $a(CKB)111004366812372 035 $a(OCoLC)43475338 035 $a(CaPaEBR)ebrary10588774 035 $a(SSID)ssj0000227974 035 $a(PQKBManifestationID)11190623 035 $a(PQKBTitleCode)TC0000227974 035 $a(PQKBWorkID)10270553 035 $a(PQKB)10763469 035 $a(MiAaPQ)EBC3408225 035 $a(EXLCZ)99111004366812372 100 $a20150424h19981998 uy 0 101 0 $aeng 181 $ctxt$2rdacontent 182 $cc$2rdacontent 183 $acr$2rdacarrier 200 10$aProblems and parables of law $eMaimonides and Nahmanides on reasons for the commandments (Ta'amei Ha-Mitzvot) /$fJosef Stern 210 1$aAlbany :$cState University of New York Press,$d1998. 210 4$aŠ1998 215 $a1 online resource (xiv, 201 pages) 225 0 $aSUNY series in Judaica Problems and parables of law 300 $aBibliographic Level Mode of Issuance: Monograph 311 0 $a0-7914-3823-6 606 $aCommandments (Judaism) 606 $aJewish philosophy 615 0$aCommandments (Judaism) 615 0$aJewish philosophy. 676 $a296.1/8 700 $aStern$b Josef$0663172 801 0$bPQKB 906 $aBOOK 912 $a9910778850003321 996 $aProblems and parables of law$93717542 997 $aUNINA LEADER 03852nam 22006135 450 001 9910484760703321 005 20220112221828.0 010 $a9783319720005 010 $a3319720007 024 7 $a10.1007/978-3-319-72000-5 035 $a(CKB)4100000007522536 035 $a(DE-He213)978-3-319-72000-5 035 $a(MiAaPQ)EBC5924238 035 $a(MiAaPQ)EBC31886886 035 $a(Au-PeEL)EBL31886886 035 $a(Perlego)3490816 035 $a(EXLCZ)994100000007522536 100 $a20190123d2019 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMedia and Digital Management /$fby Eli M. Noam 205 $a1st ed. 2019. 210 1$aCham :$cSpringer International Publishing :$cImprint: Palgrave Macmillan,$d2019. 215 $a1 online resource (XVIII, 479 p. 68 illus., 67 illus. in color.) 311 08$a9783319713458 311 08$a3319713450 311 08$a9783319713441 311 08$a3319713442 327 $aI Overview -- 1. Introduction -- 2. The Information Environment -- II Production -- 3. Production Management in Media and Information -- 4. Technology Management in Media and Information Firms -- 5. Human Resource Management for Media and Information Firms -- 6. Financing Media, Information, and Communication -- 7. Intellectual Asset Management -- 8. Managing Law and Regulation -- III Marketing -- 9. Demand and Market Research for Media and Information Products -- 10. Marketing of Media and Information -- 11. Pricing of Media and Information -- 12. Distribution of Media and Information -- IV Feedback Loop -- 13. Accounting in Media and Information Firms -- 14. Strategy Planning in Media and Information Firms -- 15. Concluding Observations. 330 $aBeing a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover-in a jargonless, non-technical way-the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible. 606 $aCommunication 606 $aAdvertising media planning 606 $aBusiness information services 606 $aMedia and Communication 606 $aMedia Planning 606 $aBusiness Information Systems 615 0$aCommunication. 615 0$aAdvertising media planning. 615 0$aBusiness information services. 615 14$aMedia and Communication. 615 24$aMedia Planning. 615 24$aBusiness Information Systems. 676 $a302.23068 700 $aNoam$b Eli M$4aut$4http://id.loc.gov/vocabulary/relators/aut$0628972 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910484760703321 996 $aMedia and Digital Management$92852059 997 $aUNINA