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200 1 $aMarketing strategico$eun'impresa proattiva per sviluppare capacità market driving e valore$fEnrico Valdani
205   $a2. ed.
210   $aSonzogno$cEtaslibri$d1995 (stampa 1999)
215   $aXVI, 717 p.$d24 cm
225 2 $aGestione d'impresa$iMarketing e vendite
410  0$a12001$aGestione d'impresa. Marketing e vendite
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