LEADER 01170nlm0 2200301 450 001 000036438 005 20240322133034.0 010 $a978-88-921-7911-0$beBook-PDF 100 $a20231030d2021----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $a--------001cy 106 $as 135 $adoug----uuuuu 200 1 $aRifiuti e mercato nell'economia circolare$brisorsa elettronica$fDanila Iacovelli 210 $aTorino$cGiappichelli$d2021 215 $a1 testo elettronico (XIV, 197 p.) 230 $aTesto elettronico 500 10$aRifiuti e mercato nell'economia circolare$92920255 610 1 $aRifiuti$aGestione$aLegislazione$aItalia 676 $a344.450462$v23$9DIRITTO IN MATERIA DI TUTELA AMBIENTALE. RIFIUTI. ITALIA 700 1$aIacovelli,$bDanila$4070$0304700 801 0$aIT$bUNIPARTHENOPE$c20240322$gREICAT$2UNIMARC 856 4 $aData ultima consultazione: 22-03-2024$uhttp://digital.casalini.it/9788892179110$zAccesso limitato alla rete di Ateneo Università di Napoli "Parthenope" 912 $a000036438 951 $aEBOOK$b49710$cNAVA1$d2024 996 $aRifiuti e mercato nell'economia circolare$92920255 997 $aUNIPARTHENOPE LEADER 04561nam 22006255 450 001 9910865232903321 005 20240628130857.0 010 $a9783658439743 024 7 $a10.1007/978-3-658-43974-3 035 $a(CKB)32200630800041 035 $a(MiAaPQ)EBC31360212 035 $a(Au-PeEL)EBL31360212 035 $a(DE-He213)978-3-658-43974-3 035 $a(OCoLC)1439025245 035 $a(EXLCZ)9932200630800041 100 $a20240531d2024 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Path to Sustainable Corporate Management $eHow to Take Responsibility for People, the Environment and the Economy /$fby Ralf T. Kreutzer 205 $a1st ed. 2024. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer,$d2024. 215 $a1 online resource (316 pages) 225 0 $aBusiness and Management Series 311 08$a9783658439736 327 $aSustainability in corporate management, marketing and brand management -- Legal framework conditions and requirements for sustainability -- Integration of sustainability concepts into the purpose definition of companies -- Sustainability potential along the entire value chain -- Sustainability potential in marketing and brand management -- Don'ts in sustainable corporate management -- Monitoring and controlling to ensure sustainable corporate management -- Development of a "green journey" for your own company. 330 $aThis book shows how managers at all levels of the company can master the challenges of sustainable corporate management with confidence. Concrete action plans are presented for this purpose. Climate change and the finite nature of natural resources are already taking their toll worldwide. A rethink towards ecological sustainability is not only urgently needed at a global level. The orientation of corporate strategies is also increasingly determined by the socio-political morals of customers and other stakeholders, where economic and socio-political interests must be in harmony with social and ecological challenges. Using the three-pillar model for sustainability (Triple Bottom Line) and further topics (such as supply chain law and ESG criteria), the author shows in a practical way how companies can successfully meet these major challenges in the long term. The key to success lies in a change in values towards ecological, social and economic sustainability that is defined and practiced at all levels of the company. Nicola Oudejans, Course Director Chief Digital Officer at the University for Continuing Education Krems/Danube University Krems Prof. Dr. Ralf T. Kreutzer has been Professor of Marketing at the HWR Berlin School of Economics and Law as well as Marketing and Management Consultant since 2005. He spent 15 years in various management positions at Bertelsmann, Volkswagen and Deutsche Post before being appointed Professor of Marketing in 2005. Through regular publications and lectures, Prof. Kreutzer has provided significant impetus on various topics relating to marketing, dialog marketing, CRM/customer loyalty systems, database marketing, online marketing, social media marketing, digital Darwinism, strategic and international marketing, artificial intelligence, and has advised a large number of companies in Germany and abroad on these topics. Professor Kreutzer is a founding member of the consulting firm Green Elephant Consulting (www.green-elephant.info), which specializes in making sustainability feasible for companies. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. . 606 $aStrategic planning 606 $aLeadership 606 $aMarketing 606 $aBranding (Marketing) 606 $aSustainability 606 $aBusiness Strategy and Leadership 606 $aMarketing 606 $aBranding 606 $aSustainability 615 0$aStrategic planning. 615 0$aLeadership. 615 0$aMarketing. 615 0$aBranding (Marketing) 615 0$aSustainability. 615 14$aBusiness Strategy and Leadership. 615 24$aMarketing. 615 24$aBranding. 615 24$aSustainability. 676 $a658.4083 700 $aKreutzer$b Ralf$01253475 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9910865232903321 996 $aThe Path to Sustainable Corporate Management$94464785 997 $aUNINA