LEADER 01142nam2 2200313 450 001 000033945 005 20220303125433.0 010 $a90-04-14554-0 100 $a20211116d2006----km-y0itay50------ba 101 0 $afre 102 $aNL 105 $ay-------001yy 200 1 $aLe pluralisme en droit international prive$erichesses et faiblesses (le funambule et l'arc-en-ciel)$ecours general$fpar Helene Gaudemet-Tallon 210 $aLeiden$aBoston$cNijhoff$d2006 215 $a488 p.$d24 cm. 225 2 $aRecueil des cours$vTome 312 (2005) 410 0$12001$aRecueil des cours$d2007 461 0$1001000011982 500 10$aLe pluralisme en droit international prive$92570305 610 1 $aDiritto internazionale privato 676 $a341$v20 700 1$aGaudemet-Tallon,$bHelene$0412831 712 02$aAcademie de droit international de la Haye 712 02$aHague Academy of International Law 801 0$aIT$bUNIPARTHENOPE$gRICA$2UNIMARC 912 $a000033945 951 $aSettore periodici in Recueil des cours$b40861/2005$cNAVA1$d2011 996 $aLe pluralisme en droit international prive$92570305 997 $aUNIPARTHENOPE LEADER 03103oam 2200625I 450 001 9911003660803321 005 20240516194604.0 010 $a0-203-14492-9 010 $a1-136-50460-5 024 7 $a10.4324/9780203144923 035 $a(CKB)2670000000162051 035 $a(EBL)957729 035 $a(OCoLC)798533526 035 $a(SSID)ssj0000678305 035 $a(PQKBManifestationID)11394131 035 $a(PQKBTitleCode)TC0000678305 035 $a(PQKBWorkID)10727149 035 $a(PQKB)10657638 035 $a(MiAaPQ)EBC957729 035 $a(Au-PeEL)EBL957729 035 $a(CaPaEBR)ebr10542266 035 $a(CaONFJC)MIL761169 035 $a(OCoLC)782918725 035 $a(EXLCZ)992670000000162051 100 $a20180706d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing management and communications in the public sector /$fMartial Pasquier and Jean-Patrick Villeneuve 210 1$aAbingdon, Oxon :$cRoutledge,$d2012. 215 $a1 online resource (270 p.) 225 1 $aRoutledge masters in public management 300 $aDescription based upon print version of record. 311 $a0-415-44898-0 311 $a0-415-44897-2 320 $aIncludes bibliographical references and index. 327 $aMarketing Management and Communications in the Public Sector; Copyright Page; Contents; Plates, figures, tables and boxes; Part I; 1. Public management and marketing; 2. Marketing and public marketing; 3. Organizations, citizens and consumers; Part II; 4. Basic marketing concepts; 5. Marketing information research; 6. Marketing strategy; 7. Marketing instruments; Part III; 8. Public communications: an introduction; 9. Communications models and strategies; 10. Communications instruments; 11. Communication control; 12. Crisis communication; Appendix: a case study; Index 330 $aThe fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations.This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of mark 410 0$aRoutledge masters in public management. 606 $aGovernment publicity 606 $aCommunication in public administration 615 0$aGovernment publicity. 615 0$aCommunication in public administration. 676 $a352.7/48 700 $aPasquier$b Martial.$01271717 701 $aVilleneuve$b Jean-Patrick$01821317 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911003660803321 996 $aMarketing management and communications in the public sector$94385119 997 $aUNINA