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010   $a978-88-238-3081-3
100   $a20210706d2005----km-y0itay50------ba
101 0 $aita$beng
102   $aIT
105   $aa-------001yy
200 1 $a<<La >>gestione del brand$estrategie e sviluppo$fKevin Lane Keller, Bruno Busacca, Maria Carmela Ostillio
210   $aMilano$cEgea$dc2005
215   $aXX, 587 p.$cill.$d24 cm
500 10$aStrategie brand management$91823328
610 1 $aMarchi d'impresa
676   $a658.827$v22$9Promozione delle vendite. Marchi e marchi di fabbrica
700  1$aKeller,$bKevin Lane$0295857
701  1$aBusacca,$bBruno$0437323
701  1$aOstillio,$bMaria Carmela$0148545
801  0$aIT$bUNIPARTHENOPE$c20210706$gRICA$2UNIMARC
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951   $a658-G/45$b48205$cNAVA1$d2021
996   $aStrategie brand management$91823328
997   $aUNIPARTHENOPE