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010   $a978-88-386-6728-2
100   $a20120726d2012----km-y0itay50------ba
101 0 $aita
102   $aIT
200 1 $aMarket-driven management$emarketing strategico e operativo$fJean-Jacques Lambin$gediz. italiana a cura di Emanuela Tesser, Marco Galvagno
205   $a6. ed
210   $aMilano$cMcGraw-Hill$d2012
215   $aXXVII, 565 p.$cfig.$d26 cm.
225 2 $aDiscipline aziendali
410  0$12001$aDiscipline aziendali
500 10$aMarket-driven management. Strategic and operational marketing$m<in italiano>$941420
610 1 $aMarketing$aStrategie
676   $a658.8$v22$9Gestione della distribuzione (marketing)
700  1$aLambin,$bJean Jacques$079664
702  1$aTesser,$bEmanuela
702  1$aGalvagno,$bMarco
801  0$aIT$bUNIPARTHENOPE$c20120726$gRICA$2UNIMARC
912   $a000029015
951   $a658-M/66$b43920$cNAVA1$d2012
996   $aMarket-driven management. Strategic and operational marketing$941420
997   $aUNIPARTHENOPE