LEADER 00874nam0 2200289 450 001 000028777 005 20120321140837.0 010 $a978-88-568-3146-7 100 $a20120321d2010----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $ay-------001yy 200 1 $aCommodity trap$esconfiggere le insidie della "banalizzazione" dei prodotti$fRichard A. D'Aveni 210 $aMilano$cFranco Angeli$dc2010 215 $a187 p.$d23 cm 225 2 $aAM$v758 410 0$12001$aAM 610 1 $aMarketing 676 $a658.8$v22$9Gestione della distribuzione (Marketing) 700 1$aD'Aveni,$bRichard A.$0117506 702 1$aVerona,$bGianmario 702 1$aCastado,$bSandro 801 0$aIT$bUNIPARTHENOPE$c20120321$gRICA$2UNIMARC 912 $a000028777 951 $a658-C/74$b43624$cNAVA1$d2012 996 $aCommodity trap$9252453 997 $aUNIPARTHENOPE