LEADER 01018nam0 2200301 450 001 000028504 005 20111122175011.0 010 $a978-0-538-74377-8 100 $a20111122d2010----km-y0itay50------ba 101 0 $aeng 102 $aUS 105 $ay-------001yy 200 1 $aMarketing research$emethodological foundations$fDawn Iacobucci, Gilbert A. Churchill 205 $a10 ed. 210 $aAustralia,$cSouth Western$dc2010 215 $aXX, 604 p.$d26 cm 500 10$aMarketing research : methodological foundations$941925 610 1 $aMarketing$aAnalisi di mercato 610 1 $aMarketing$aRicerche 610 1 $aRicerche di mercato 676 $a658.83$v22$9Gestione del marketing. Ricerca di mercato 700 1$aIacobucci,$bDawn$0312595 701 1$aChurcill,$bGilbert A.$0634126 801 0$aIT$bUNIPARTHENOPE$c20111122$gRICA$2UNIMARC 912 $a000028504 951 $a658-M/63$b43334$cNAVA1$d2011 996 $aMarketing research : methodological foundations$941925 997 $aUNIPARTHENOPE