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200 14$aThe she spot$b[electronic resource] $ewhy women are the market for changing the world--and how to reach them /$fLisa Witter and Lisa Chen ; foreword by Gary Hirshberg
205   $a1st ed.
210   $aSan Francisco $cBerrett-Koehler Publishers$dc2008
215   $a1 online resource (214 p.)
225 1 $aA BK business book
300   $a"A BK business book."
311   $a1-57675-472-3 
320   $aIncludes bibliographical references (p. 157-168) and index.
327   $aContents; Foreword; Preface; Introduction: A Women-Centered (Marketing) Revolution; Part I: Understanding the She Spot; Part II: How to Hit the She Spot; Part III: Where to Hit the She Spot; Conclusion: The Not-So-Secret Secret to Changing the World; Resources; Notes; Acknowledgments; Index; About the Authors; 
330   $aOffers social change organisations with recommendations for leveraging the untapped power of women for positive change through fundraising, advocacy and the ballot box.
606   $aWomen consumers$zUnited States
606   $aSocial marketing$zUnited States
606   $aWomen in nonprofit organizations$zUnited States
608   $aElectronic books.
615  0$aWomen consumers
615  0$aSocial marketing
615  0$aWomen in nonprofit organizations
676   $a658.8/34082
700   $aWitter$b Lisa$0933543
701   $aChen$b Lisa$f1973-$0933544
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910454441103321
996   $aThe she spot$92101763
997   $aUNINA