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010   $a97888-386-6452-6
100   $a20090415d2008----km-y0itay50------ba
101 1 $aita
102   $aIT
105   $ay-------001yy
200 1 $aMarket-driven management$emarketing strategico e operativo$fJean-Jacques Lambin$gcon la collaborazione di Emanuela Tesser
205   $a5. ed.
210   $aMilano$cMcGraw-Hill$d2008
215   $aXXVI, 597 p.$d26 cm
500 10$aMarket-driven management: Strategic and Operational Marketing$m<in italiano>$941420
610 1 $aMarketing$aPianificazione
676   $a658.802$v21
700  1$aLambin,$bJean Jacques$079664
801  0$aIT$bUNIPARTHENOPE$c20090415$gRICA$2UNIMARC
912   $a000025339
951   $aW-0110$b41364$cNAVA3$d2009
996   $aMarket-driven management. Strategic and operational marketing$941420
997   $aUNIPARTHENOPE