LEADER 00832nam0 2200253 450 001 000022230 005 20090522105232.0 100 $a20090129d1966----km-y0itay50------ba 101 2 $aita$afre 102 $aIT 105 $ay---e---001yy 200 1 $a<>novissimo Ghiotti$evocabolario italiano-francese e francese-italiano$fCandido Ghiotti$gedizione curata da Giulio Cumino 210 $aTorino$cPetrini$d1966 215 $aXVII, 2387 p. 451 0$1001000025900 500 10$a<>novissimo Ghiotti$942911 676 $a443.51$v20$9Lingua francese. Dizionari in italiano. 700 1$aGhiotti,$bCandido$0894 702 1$aCumino,$bGiulio 801 0$aIT$bUNIPARTHENOPE$c20090129$gRICA$2UNIMARC 912 $a000022230 951 $aS 413/7$bS A, 542$cDSA$d2009 996 $aNovissimo Ghiotti$942911 997 $aUNIPARTHENOPE LEADER 01089nam0-22003251i-450- 001 990002001360403321 005 20040429124604.0 035 $a000200136 035 $aFED01000200136 035 $a(Aleph)000200136FED01 035 $a000200136 100 $a20030910d1941----km-y0itay50------ba 101 0 $afre 102 $aIT 105 $ay---a---001yy 200 1 $aFormulaire technique du zoologiste preparateur et voyageur$ece qu'il faut savoir pour l'observation, la recolte, la preparation, les elevages$fF. Bourliere 210 $aParis$cPaul Lechevalier$d1941 215 $a181 p. 225 1 $aSavoir en histoire Naturelle$h7$iGuides techniques du naturaliste$v1 610 0 $aLaboratorio$aTecniche 610 0 $aPreparazioni$aScientifiche$aTecniche 676 $a579 700 1$aBourliere,$bFrançois$f<1913-1993>$0351717 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990002001360403321 952 $a61 I A.7/106$b2302$fDAGEN 959 $aDAGEN 996 $aFormulaire technique du zoologiste preparateur et voyageur$9403331 997 $aUNINA LEADER 02939nam 2200637 a 450 001 996339138803316 005 20190222221948.0 010 $a1-280-25154-9 010 $a9786610251544 010 $a1-4237-2880-7 010 $a0-7494-4605-6 010 $a1-59875-845-4 035 $a(CKB)1000000000244487 035 $a(EBL)242746 035 $a(OCoLC)475962017 035 $a(SSID)ssj0000144493 035 $a(PQKBManifestationID)11160321 035 $a(PQKBTitleCode)TC0000144493 035 $a(PQKBWorkID)10145423 035 $a(PQKB)11592799 035 $a(MiAaPQ)105922 035 $a(EXLCZ)991000000000244487 100 $a20050223d2005 uy 0 101 0 $aeng 181 $ctxt 182 $cc 183 $acr 200 10$aEffective media relations$b[electronic resource] $ehow to get results /$fMichael Bland, Alison Theaker & David Wragg 205 $a3rd ed. 210 $aLondon ;$aSterling, VA $cKogan Page$d2005 215 $a1 online resource (161 p.) 225 1 $aPR in practice series 300 $a"CIPR, Chartered Institute of Public Relations." 311 $a0-7494-4380-4 320 $aIncludes bibliographical references (p. 141-142) and index. 327 $aContents; About the authors; Foreword; Introduction; 1 Where and when: a brief media history; 2 Who: ownership of the media; 3 Media law; 4 Ethics and privacy; 5 Broadcasting in the UK; 6 New media technology; 7 What is it all for? Media evaluation; 8 What: newspapers and periodicals; 9 Why: press relations - a means to an end; 10 News, features and more; 11 How: writing for the press; 12 How: talking to the press; 13 Checklist for effective press relations; 14 Why: the importance of broadcast coverage; 15 How: preparation and briefing; 16 How: winning the interview 327 $a17 Fine-tuning: handling different interviews18 How: radio interviews; Conclusion; Further reading; Index 330 $aIn this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. This book will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations. 410 0$aPR in practice series. 606 $aPublic relations 606 $aMass media and business 615 0$aPublic relations. 615 0$aMass media and business. 676 $a659.2 676 $a791.4502/8 700 $aBland$b Michael$0117911 701 $aTheaker$b Alison$0532739 701 $aWragg$b David W$01019267 712 02$aChartered Institute of Public Relations. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996339138803316 996 $aEffective media relations$92401981 997 $aUNISA