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010   $a978-88-386-6362-8
100   $a20090115d2007----km-y0itay50------ba
101 0 $aita
102   $aIT
105   $ay-------001yy
200 1 $aMarketing del turismo$fPhilip Kotler, John R. Bowen, James C.Makens$gedizione italiana a cura di Paolo Bertozzi
205   $a2. ed.
210   $aMilano$cMcGraw-Hill$dc2007
215   $aXXV, 443 p.$d24 cm
225 2 $aComunicazione, gestione d'impresa e marketing
410  0$12001$aComunicazione, gestione d'impresa e marketing
451  0$1001000028388
500 10$aMarketing for hospitality and tourism$916129
610 1 $aTurismo$aMarketing
610 1 $aAziende turistiche$aMarketing
676   $a338.4791$v20
700  1$aKotler,$bPhilip$034994
701  1$aBowen,$bJohn R.$0117545
701  1$aMakens,$bJames C.$0117546
801  0$aIT$bUNIPARTHENOPE$c20090115$gRICA$2UNIMARC
912   $a000021562
951   $a338-M/65$b41096$cNAVA1$d2009
996   $aMarketing for hospitality and tourism$916129
997   $aUNIPARTHENOPE