LEADER 01125nam0 2200277 450 001 000009128 005 20080313120014.0 100 $a20080305d2005----km-y0itay50------ba 101 0 $aita 102 $aIT 105 $ay---m---001yy 200 1 $a<>rintracciabilità nel settore agroalimentare$egestione del cambiamento$eil caso UNAPROL$fSara Di Donato$gAngela Mariani$gDaniela Covino 210 $aNapoli$cUniversità degli Studi di Napoli "Parthenope"$d[2005] 215 $a200 p.$cill., tab.$d30 cm 328 $aTesi di Dottorato di ricerca in: Economia delle risorse alimentari e dell'ambiente (XVIII ciclo) 610 1 $aIndustria agroalimentare - Campania 676 $a338.476640094572$v21$9Beni e servizi. Industria alimentare. Campania 700 1$aDi Donato,$bSara$0630756 702 1$aMariani,$bAngela 702 1$aCovino,$bDaniela 712 02$aUniversità degli Studi di Napoli "Parthenope" 801 0$aIT$bUNIPARTHENOPE$c20080305$gRICA$2UNIMARC 912 $a000009128 951 $aTESI-2005/5$cNAVA1$d20080305 996 $aRintracciabilità nel settore agroalimentare$91204971 997 $aUNIPARTHENOPE LEADER 05250nam 22006855 450 001 9910900173103321 005 20250808083505.0 010 $a9783031671555 010 $a3031671554 024 7 $a10.1007/978-3-031-67155-5 035 $a(MiAaPQ)EBC31741749 035 $a(Au-PeEL)EBL31741749 035 $a(CKB)36405516900041 035 $a(MiAaPQ)EBC31855087 035 $a(Au-PeEL)EBL31855087 035 $a(DE-He213)978-3-031-67155-5 035 $a(OCoLC)1465421445 035 $a(EXLCZ)9936405516900041 100 $a20241026d2024 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aHumanism in Marketing $eResponsible Leadership and the Human-to-Human Approach /$fedited by Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, Ivan Ureta 205 $a1st ed. 2024. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2024. 215 $a1 online resource (357 pages) 225 1 $aHumanism in Business Series,$x2662-1258 311 08$a9783031671548 311 08$a3031671546 327 $a1. My Life as a Humanist -- 2. Humanism and Responsible Leadership in Times of Polycrisis -- 3. Beyond 2024- Sociological and Socio-Economic Developments -- 4. Humanistic Management into Practice: What Should a Humanistic Manager do? -- 5. The Genesis and Framework of Human to Human (H2H) Marketing -- 6. Design Thinking: Mindset, Method and Toolbox -- 7. Service-Dominant Logic: Theoretical Foundations and Directions -- 8. Implications of Humanistic Marketing -- 9. Digital Human to Human Marketing in Cyberphysical Systems: A Model Based on Best Practices -- 10. Human Centered Artificial Intelligence (Also) for Humanistic Management -- 11. Upstream and Downstream Participation in the Bologna City Branding -- 12. Human to Human (H2H) Marketing: The Pharma Perspective -- 13. Medtronic and Human to Human (H2H) Marketing Applied -- 14. Humanistic Management in Action: The Ultradent Case. 330 $aThis edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added importance, and the twelve chapters represent a crucial update on the current status of marketing, ethics and humanistic management. Leading scholars have contributed chapters displaying an interdisciplinary take on humanistic marketing, featuring global examples and cutting-edge research. Topics include digital transformation and artificial intelligence, leadership, organization design and the future of work. This book will be of great interest for scholars and students of marketing, business ethics, corporate responsibility and leadership, as well as managers and practitioners as well as managers and practitioners. Philip Kotler is one of the leading authorities in Marketing; he is considered to be ?the father? of Modern Marketing. He was S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, USA. The different editions of the Marketing Management handbook of Professor Kotler (together with his coauthors) are considered to be the reference book for undergraduate, graduate and executive students in Universities and Business Schools all around the world. Waldemar A. Pfoertsch is Senior Marketing Professor at CIIM Business School, University of Limassol, Cyprus, and Professor Emeritus for International Business at Pforzheim University, Germany. He has extensive teaching experience at institutions like CEIBS, the University of Illinois, and Kellogg School of Management. He specializes in H2H Marketing and B2B Brand Management. Fabio Ancarani is Professor of Marketing at the University of Bologna, Italy, and Director of the Executive Master in Sales and Marketing at Bologna Business School, where he previously served as the Associate Dean for Executive Education. Ivan Ureta is Senior Lecturer in Humanistic Management and Head of the Executive Education area at the University of Applied Sciences and Arts of Southern Switzerland. He also serves as the President of the Swiss Business Ethics Network. . 410 0$aHumanism in Business Series,$x2662-1258 606 $aMarketing 606 $aStrategic planning 606 $aLeadership 606 $aBusiness ethics 606 $aMarketing 606 $aBusiness Strategy and Leadership 606 $aBusiness Ethics 615 0$aMarketing. 615 0$aStrategic planning. 615 0$aLeadership. 615 0$aBusiness ethics. 615 14$aMarketing. 615 24$aBusiness Strategy and Leadership. 615 24$aBusiness Ethics. 676 $a658.8 700 $aKotler$b Philip$034994 701 $aPfoertsch$b Waldemar$0522548 701 $aAncarani$b Fabio$0437647 701 $aUreta$b Ivan$0947756 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910900173103321 996 $aHumanism in Marketing$94214044 997 $aUNINA