LEADER 00775nam0 2200229   450 
001 000005243
005 20031219150407.0
010   $a0-7923-7324-3
100   $a20031219d2001----km-y0itay50------ba
101 0 $aeng
102   $aUS
200 1 $a<<The >>salience of marketing stimuli$ean incongruity-salience hypothesis on consumer awareness$fby Gianluigi Guido
210   $aBoston [etc.]$cKluwer academic publishers$d2001c
215   $aXVII, 296 p.$d24 cm
610 1 $aConsumatori$aComportamento$aModelli econometrici
676   $a658.834
700  1$aGuido,$bGianluigi$0437350
801  0$aIT $bUNIPARTHENOPE $gRICA $2UNIMARC
912   $a000005243
951   $cNAVA1$a658-S/47$b36.573$d20031219
996   $aSalience of marketing stimuli$9914210
997   $aUNIPARTHENOPE