LEADER 01004nam0 2200277   450 
001 000005146
005 20050520155735.0
010   $a88-8008-036-9
100   $a20031126d1993----km-y0itay50------ba
101 1 $aita
102   $aIT
200 1 $aMarketing management$eanalisi, pianificazione, attuazione e controllo$fPhilip Kotler, Walter G. Scott$gpresentazione di Giorgio Porta
205   $a7. ed. interamente rinnovata
210   $aTorino$cISEDI$aHemel Hempstead$cPrentice Hall international$d1993c
215   $aXXXVI, 1068 p.$cill.$d25 cm
454  1$12001$aMarketing management: analysis, planning and control$938567
610 1 $aMarketing
610 1 $aRicerche di mercato
676   $a658.802
700  1$aKotler,$bPhilip$034994
701  1$aScott,$bWalter G.$0594215
801  0$aIT $bUNIPARTHENOPE $gRICA $2UNIMARC
912   $a000005146
951   $cNAVA1$a658-M/47$b36.445$d20031126
996   $aMarketing management: analysis, planning and control$938567
997   $aUNIPARTHENOPE